Hard surface cleaning is a very diverse category covering multipurpose cleaners and a wide range of more specialised cleaners for the different areas around the home. The split between the different sub-categories included within hard surface care has not changed over the last few years, with multipurpose cleaners topping the category.
The areas covered within hard surface care are:
- floor care;
- bath, shower & tile;
- glass cleaning;
- kitchen cleaning;
- household appliance care;
- drain cleaning;
- furniture care; and
- metal cleaners.
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Convenience is the long-term trend in hard surface care, with products that can save people time cleaning and provide quicker results excelling in the market. Whether you’re formulating products for the home, industrial or institutional facilities your customers will be looking for surface cleaning products that will effectively remove dirt, grease and grime and work on a multitude of surfaces. Our ingredients can help you formulate high-performing cleaning solutions, to reduce cleaning time and that are also milder and better for the environment. Our range of surface modification additives can also reduce the build-up of limescale and make surfaces easier to clean.
Green cleaningBoth legislation and consumer trends are driving a move towards greener cleaning products. Achieving this whilst maintaining high levels of performance is a major challenge to home care formulators. We can offer a range of performance additives and formulating aids for hard surface care products, which also exhibit very impressive green credentials.
Environmental concerns are also a major driver behind the increase in concentrated formulations. Concentrates reduce water consumption and improve transport efficiency, leading to reductions in the carbon footprint of a product. Hydrotropes are an essential component of any concentrate formulation, but are often considered a necessary evil since they offer little else to the formulation. Croda’s range of eco-friendly hydrotropes provide multifunctional performance benefits such as foaming and bleach stability, in addition to effective hydrotroping.
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View our functional ingredients for surface care applications
Our easy-to-use polymeric rheology modifiers deliver excellent performance benefits in a wide range of water and oil based formulations to create stable, eye-catching products.
We are industry leaders in surfactant chemistry and are committed to the development of innovative technologies to meet consumer and industrial market needs.
View our range of hydrotropes for surface care applications.
We can help you deal with the many challenges faced when trying to tackle formulation stability and performance, as well as environmental concerns.
Our novel products can significantly aid the removal of both household and industrial soils from a range of surface types.
Our readily biodegradable, safe, VOC exempt environmentally friendly solvents are targeted for household and I&I aqueous cleaning formulations.
View our range of probiotics for surface care applications.
Our easy-to-use polymeric rheology modifiers deliver excellent performance benefits in a wide range formulations.Read more
Our surface modification agents can help to formulate high value cleaning products and add new claims, such as easier cleaning.Read more
Our range of naturally derived surfactants provide excellent cleaning performance and soil removal, with wide formulation compatibilities, that are suitable for a range of household and industrial cleaning formulations, including concentrates.Read more