The best-selling products are not only high-performance formulations, but they also have powerful marketing concepts and claims. The feelings that they deliver to consumers during the purchasing process and end-use make them successful. Botanical extracts can provide a unique opportunity to provide emotive concepts and claims and really boost the value of cleaning formulations.
Botanical extracts are used in the following applications:
- fabric detergents;
- fabric conditioners;
- hard surface cleaning;
- tissues and hygiene nonwovens; and
- air care.
Product finderView our range of botanical extracts
Botanicals for Home Care brochure
Crodarom botanical extracts
Crodarom, part of the Croda group, has many years of experience in botany and phytochemistry innovation. By combining this knowledge with insight into consumer market trends, we are constantly identifying new plants and active ingredients in order to create new concepts for our customers. Crodarom offers the product formulator a unique source of plant extracts and marketing information in order to assist with the creation of new products that have natural appeal.
We are constantly looking at how the world is changing in order to anticipate how consumers’ tastes and needs will evolve. Some examples of concepts meeting today’s demand:
- cleanliness – purifying, cleansing, deodorising, antibacterial;
- freshness – cleansing, cooling, invigorating, degreasing;
- exotic dreams – delicacy, vitality, awakening, exoticism;
- shine – brilliance, cleanliness, radiance, perfection;
- mildness – sweetness, softness, cocooning, hydrating; and
- protection – resistance, lustre, repairing, tolerance.
Crodarom has a range of extraction techniques and plants from all over the world at your disposal. Be creative! We can tailor-make botanical extracts to meet your formulation needs, providing a great opportunity to propose new concepts to the market and make a high impact.
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