
Hard surface cleaning
Hard surface cleaning is a very diverse category covering multipurpose cleaners and a wide range of more specialised cleaners for the different areas around the home. The split between the different sub-categories included within hard surface care has not changed over the last few years, with multipurpose cleaners topping the category.
The areas covered within hard surface care are:
- all-purpose/multi-purpose;
- floor care;
- bath, shower & tile;
- bleach/disinfectant;
- glass cleaning;
- kitchen cleaning;
- household appliance care;
- drain cleaning;
- furniture care; and
- metal cleaners.

Product finder
View our functional ingredientsConvenience cleaning
Convenience is the long-term trend in hard surface care, with products that can save people time cleaning and provide quicker results excelling in the market. Whether you’re formulating products for the home, industrial or institutional facilities your customers will be looking for surface cleaning products that will effectively remove dirt, grease and grime and work on a multitude of surfaces. Our ingredients can help you formulate high-performing cleaning solutions, to reduce cleaning time and that are also milder and better for the environment. Our range of surface modification additives can also reduce the build-up of limescale and make surfaces easier to clean.
Green cleaning
Both legislation and consumer trends are driving a move towards greener cleaning products. Achieving this whilst maintaining high levels of performance is a major challenge to home care formulators. We can offer a range of performance additives and formulating aids for hard surface care products, which also exhibit very impressive green credentials.Environmental concerns are also a major driver behind the increase in concentrated formulations. Concentrates reduce water consumption and improve transport efficiency, leading to reductions in the carbon footprint of a product. Hydrotropes are an essential component of any concentrate formulation, but are often considered a necessary evil since they offer little else to the formulation. Croda’s range of eco-friendly hydrotropes provide multifunctional performance benefits such as foaming and bleach stability, in addition to effective hydrotroping.

Interested in formulating?
View our functional ingredients for surface care applications
Our easy-to-use polymeric rheology modifiers deliver excellent performance benefits in a wide range of water and oil based formulations to create stable, eye-catching products.

CrystaSense™ HP5
Patented amide polymer designed for use as a rheology modifier for medium to high polarity liquids.
We are industry leaders in surfactant chemistry and are committed to the development of innovative technologies to meet consumer and industrial market needs.

ECO Tween 20
ECO Tween 20 is a 100% bio-based ethoxylated (20) sorbitan ester based on a natural fatty acid (lauric acid) and manufactured via the RSPO's Mass Balance System. This ethoxylate is highly effective at...

ECO Tween 40 MBAL
ECO Tween 40 is a 100% bio-based ethoxylated sorbitan ester based on a natural fatty acid (palmitic acid). This ethoxylate is highly effective at forming O/W emulsions, particularly when used in...

ECO Tween 80
ECO Tween 80 is a 100% bio-based ethoxylated sorbitan ester based on a natural fatty acid (palmitic acid). This ethoxylate is highly effective at forming O/W emulsions. ECO Tween 80 can be used in a...

ECO Diversaclean CS
ECO Diversaclean CS is a specially designed surfactant blend suitable for highly alkaline household and industrial & institutional (I&I) cleaning applications.

NatraSense™ AG-810
100% bio-based alkyl polysaccharide designed to provide multiple benefits to a household and industrial and institutional (I&I) cleaning formulations.

Span™ 20
Biodegradable nonionic surfactant that is highly effective at forming O/W emulsions.

Tween™ 20
Biodegradable ethoxylated nonionic surfactant that is highly effective at forming O/W emulsions.

Tween™ 80
Biodegradable ethoxylated nonionic surfactant that is highly effective at forming O/W emulsions.

Tween™ 40
Biodegradable ethoxylated nonionic surfactant that is highly effective at forming O/W emulsions.

Synperonic™ NCA 810
Alcohol ethoxylate surfactant that combines excellent low foaming or defoaming performance with an impeccable environmental profile. Ideal for dishwash, rinse aid and hard surface cleaning...

Synperonic™ NCA 850
Alcohol ethoxylate surfactant that combines excellent low foaming or defoaming performance with an impeccable environmental profile. Ideal for dishwash, rinse aid and hard surface cleaning...
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Diversaclean™ CS
Caustic stable surfactant blend, consisting of an alkyl polyglucoside (APG) surfactant and a powerful alcohol alkoxylate.

NatSurf™ 265
Ethoxylated fatty alcohol that shows superior cleaning performance thanks to the short chain length of the linear fatty alcohol.
View our range of hydrotropes for surface care applications.

Multitrope™ 810
Anionic surfactant which is an effective hydrotrope, compatible with a wide variety of surfactants.
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Multitrope™ 1214
Biodegradable surfactant, based on the phosphate ester of a natural fatty acid used as a hydrotrope in household applications.
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Multitrope™ 1620
Alkyl polysaccharide which is a versatile surfactant and hydrotrope.

Crodateric™ LIDP
Amphoteric surfactant that offers high detergency and excellent hydrotroping effects.
We can help you deal with the many challenges faced when trying to tackle formulation stability and performance, as well as environmental concerns.

ECO Tween 80
ECO Tween 80 is a 100% bio-based ethoxylated sorbitan ester based on a natural fatty acid (palmitic acid). This ethoxylate is highly effective at forming O/W emulsions. ECO Tween 80 can be used in a...

ECO Tween 20
ECO Tween 20 is a 100% bio-based ethoxylated (20) sorbitan ester based on a natural fatty acid (lauric acid) and manufactured via the RSPO's Mass Balance System. This ethoxylate is highly effective at...

ECO Croduret™ 40
ECO Croduret 40 is a 100% bio-based vegetable-derived, ethoxylated nonionic surfactant. ECO Croduret 40 is an excellent fragrance solubiliser with a very low odour. It is suitable for a wide variety...

Span™ 20
Biodegradable nonionic surfactant that is highly effective at forming O/W emulsions.

Tween™ 20
Biodegradable ethoxylated nonionic surfactant that is highly effective at forming O/W emulsions.

Tween™ 80
Biodegradable ethoxylated nonionic surfactant that is highly effective at forming O/W emulsions.

Croduret™ 40
An excellent fragrance solubiliser with a very low odour.
Our novel products can significantly aid the removal of both household and industrial soils from a range of surface types.

ECO Diversaclean CS
ECO Diversaclean CS is a specially designed surfactant blend suitable for highly alkaline household and industrial & institutional (I&I) cleaning applications.
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Multitrope™ 1620
Alkyl polysaccharide which is a versatile surfactant and hydrotrope.

NatraSense™ AG-810
100% bio-based alkyl polysaccharide designed to provide multiple benefits to a household and industrial and institutional (I&I) cleaning formulations.

NatSurf™ 265
Ethoxylated fatty alcohol that shows superior cleaning performance thanks to the short chain length of the linear fatty alcohol.

Synperonic™ NCA 830
Alcohol ethoxylate surfactant that combines excellent low foaming or defoaming performance with an impeccable environmental profile. Ideal for dishwash, rinse aid and hard surface cleaning...

Synperonic™ NCA 850
Alcohol ethoxylate surfactant that combines excellent low foaming or defoaming performance with an impeccable environmental profile. Ideal for dishwash, rinse aid and hard surface cleaning...
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Diversaclean™ CS
Caustic stable surfactant blend, consisting of an alkyl polyglucoside (APG) surfactant and a powerful alcohol alkoxylate.
Our readily biodegradable, safe, VOC exempt environmentally friendly solvents are targeted for household and I&I aqueous cleaning formulations.

Crosolv™ 30
Environmentally friendly, non-volatile cleaning solvent

Crosolv™ 50
Environmentally friendly, non-volatile cleaning solvent.
View our range of probiotics for surface care applications.
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Evogen™ GP 50x
Evogen GP 50x application specific bacteria strains have been selected for their ability to degrade a wide range of organic matter including fats, proteins and carbohydrates commonly found on hard...

Evogen™ ON 50x
Evogen ON 50x is an ideal way for formulators to meet the growing interest in safe and sustainable cleaning products. The application-specific bacteria in Evogen ON 50x produce enzymes that degrade...

Rheology modification
Our easy-to-use polymeric rheology modifiers deliver excellent performance benefits in a wide range formulations.
Read moreSurface modification
Our surface modification agents can help to formulate high value cleaning products and add new claims, such as easier cleaning.
Read moreSpeciality surfactants
Our range of naturally derived surfactants provide excellent cleaning performance and soil removal, with wide formulation compatibilities, that are suitable for a range of household and industrial cleaning formulations, including concentrates.
Read more