The drive for innovation in fabric care
Development of innovative materials has gathered momentum recently, as consumers are now searching for added value in their fabric care purchases. This has created pressure on manufacturers to differentiate and develop novel new technologies.
Proteins and protein derivatives have played a major role in providing proven benefits in conditioning and protecting fibres, which can provide a number of differentiating claims on consumer product packaging.
We offer a range of proteins and protein derivatives which can loosely be broken down into three areas:
• Hydrolysed proteins – Coltide peptides
• Quaternised proteins – Coltide Q range
• Protein derivatives – Coltide copolymers
These help to offer a range of functional benefits to consumer products that can be tailored to specific fabric types and offer market differentiating claims that improve consumer perceptibility.
Proteins have the following functional attributes…
- contribute to viscosity modification;
- stabilise O/W emulsions;
- stabilise foams;
- form gels;
- moisture regulation;
- influence fabric texture;
- film formation – lubrication of fibres and thermal protection; and
- provide adhesion and penetration.
- fabric conditioners/softeners;
- laundry detergents - suitable for liquids, powders and tablets;
- fine and delicate wash concentrates;
- woollen fabric treatments;
- wet wipes;
- tissue & paper; and
- hand wash products.
Adding a natural touch to fabric care products
The fine fabric laundry market is growing and our Coltide Naturals range is helping meet the demand for products in this sector. The range of hydrolysed proteins, derived from natural sources such as cotton, silk and cashmere, are naturally substantive, thereby offering protection to fabrics. They possess excellent moisture retention properties and impart a deep conditioning effect to fabrics in order to improve the softness and handling characteristics. Additionally, the protein source presents the opportunity for evocative marketing label claims.
Fabric care ingredients and their product benefits
With the huge range of laundry care products available on the market, product differentiation can be a major challenge, but Croda is developing ingredients that can give you the edge.Read more
Croda's additives can improve the sensory feel and bulk softness of tissues, adding value to consumer products.Read more
Automatic and hand dishwash
Caring for oneself and caring for the environment are equally high priority when formulating dishwashing detergents, and our range of dishwash ingredients are ideally placed to tackle these sometimes conflicting goals.Read more