
Fabric care ingredients and their product benefits
The fabric and laundry care market has changed drastically in recent years, as consumers have started finding value in their purchases. Increasing preference for scented laundry care products, allergenic/green products and new product development is gaining consumer approval and driving the growth of the laundry care industry.
Washing and ironing are time consuming chores that form part of everyday life. Consumers are always on the lookout for better performance from their laundry care products, whilst making the tasks less time consuming. We are trying to relieve this headache by offering performance enhancing, functional ingredients. The recent success of the laundry additives segment has proven this shift in consumer demand. Our range of laundry ingredients can help bring attractive features such as softening through the wash, enhanced stain removal at cold wash temperatures or fabric protection to your products. Whether you’re interested in detergents, conditioners or pre-spotters, our products can help you to stand out in the market place.

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View our range of fabric care productsFabric detergents and additives
With the huge range of laundry care products available on the market, product differentiation can be a major challenge, but Croda is developing ingredients that can give you the edge. We have novel laundry ingredients which deliver market leading through-the-wash softening in liquid laundry detergents. This outstanding softening performance can be achieved whilst maintaining the necessary high levels of detergency, with no detrimental effect on either fabric re-wettability or greying.
The fine fabric laundry market is growing and our range of natural ingredients is helping meet the demand for products in this sector. We offer a range of proteins, derived from natural sources such as cotton, silk and cashmere, that are naturally substantive, thereby offering fabric protection. Additionally, the protein source presents the opportunity for evocative marketing label claims.
Delivering market-leading claims and tangible product benefits to consumers through the usage of laundry additives is a growing innovative development in the laundry care market. Our products can add performance boosting functionality to formulations and provide product differentiation on-pack.
Sustainable fabric care brochure


Fabric care fragrances
Iberchem is a leading fragrance manufacturer specialised in the creation of fragrances for the home care market.
All our fragrances are tailor-made to suit the production methods and formulation of each customer, for both fabric detergents and conditioners.
Iberchem - creating fragrances for home care brands worldwide.
How to prolong the lifetime of clothes
Discover the benefits of adding Coltide™ Radiance to your fabric conditioner. Coltide Radiance is an innovative biopolymer with a modified backbone that provides increased substantivity to fabric and fibres.
- longer lasting colours;
- brighter whites - reduced greying on white fabrics;
- print protection;
- wrinkle reduction; and
- majority bio-based (50-95%).

Fabric conditioners
With a history of expertise in fabric care and textile finishing, we can offer performance advantages to fabric conditioning and after care formulations. Functional ingredients have been created to suit consumer needs that enhance comfort in-wear, durability and strength properties of fibres and garments. Our products can provide garment protection to keep fabrics looking newer for longer.
Laundry is an experience for the senses, with feel and fragrance playing a large role in consumer choices. Clothes can’t just be clean, they need to smell clean, feel clean and look fresh and vibrant.

Interested in formulating?
View our functional ingredients for fabric and laundry care applications
Consumers are on the lookout for better performance from their laundry care products. Our functional ingredients add attractive features and aid product differentiation.
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Coltide™ Radiance
Innovative biopolymer designed to protect garments and fabrics from damage, colour loss and greying in both concentrated and diluted fabric conditioners.

Coltide™ HSi
Advanced copolymer of hydrolysed wheat protein and silicone, providing total fabric care in laundry applications, including: wrinkle reduction, easier ironing, colour and fabric protection.
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Cirrasol™ PE113
PET/PEG copolymer which provides a protective guard on polyester and polyester-rich fabric blends to increase oil release during washing and prevent soil redeposition.
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Cirrasol™ Expel
High performance additive designed to significantly boost stain removal in laundry care products.
Our product range can provide proven benefits in conditioning and protecting fibres to add market differentiating claims to consumer products.

Coltide™ HPVP
Copolymer of hydrolysed wheat protein and polyvinylpyrrolidinone designed to provide colour protection and garmet care in laundry applications

Coltide™ Cashmere
Hydrolysed cashmere keratin protein that provides moisture regulation and conditioning in fabric care applications.

Coltide™ Cotton
Hydrolysed cotton protein that provides moisture regulation and conditioning in fabric care applications.

Coltide™ Silk
Hydrolysed silk protein that displays natural substantivity and excellent moisture retention properties for skin and fabric care applications.

Coltide™ H (Wheat)
Hydrolysed wheat protein that gives enhanced moisture regulation and conditiing properties in both skin and fabric care applications.

Coltide™ HSi
Advanced copolymer of hydrolysed wheat protein and silicone, providing total fabric care in laundry applications, including: wrinkle reduction, easier ironing, colour and fabric protection.
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Coltide™ Radiance
Innovative biopolymer designed to protect garments and fabrics from damage, colour loss and greying in both concentrated and diluted fabric conditioners.
We are industry leaders in surfactant chemistry and are committed to the development of innovative technologies to meet consumer and industrial market needs.

NatraSense™ AG-810
100% bio-based alkyl polysaccharide designed to provide multiple benefits to a household and industrial and institutional (I&I) cleaning formulations.

NatSurf™ 265
Ethoxylated fatty alcohol that shows superior cleaning performance thanks to the short chain length of the linear fatty alcohol.
We can help you deal with the many challenges faced when trying to tackle formulation stability and performance, as well as environmental concerns.

Brij™ C20
Naturally derived ethoxylated fatty alcohol with good wetting and high foaming properties.

Etocas™ 29
Naturally derived nonionic surfactant that provides emusifying and solubilising functionality.

Etocas™ 40
Naturally derived nonionic surfactant that provides emusifying and solubilising functionality.

Tween™ 20
Biodegradable ethoxylated nonionic surfactant that is highly effective at forming O/W emulsions.

Myrj™ S20
Naturally derived, ethoxylated fatty acid with good emulsifying properties.

Croduret™ 40
An excellent fragrance solubiliser with a very low odour.
View our range of hydrotropes that can be used in fabric and laundry care applications.
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Multitrope™ 1620
Alkyl polysaccharide which is a versatile surfactant and hydrotrope.

Multitrope™ 810
Anionic surfactant which is an effective hydrotrope, compatible with a wide variety of surfactants.
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Multitrope™ 1214
Biodegradable surfactant, based on the phosphate ester of a natural fatty acid used as a hydrotrope in household applications.

NatraSense™ AG-810
100% bio-based alkyl polysaccharide designed to provide multiple benefits to a household and industrial and institutional (I&I) cleaning formulations.
View our range of solvents that can be used in fabric and laundry care applications.
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Cirrasol™ Expel
High performance additive designed to significantly boost stain removal in laundry care products.
Our novel products can significantly aid the removal of both household and industrial soils from a range of surface types.

Brij™ C20
Naturally derived ethoxylated fatty alcohol with good wetting and high foaming properties.

Brij™ L23
Naturaly derived ethoxylated fatty alcohol with excellent detergency, wetting and antistatic properties.

Brij™ S100
Naturally derived ethoxylated fatty alcohol with good wetting and high foaming properties.

Crodateric™ LIDP
Amphoteric surfactant that offers high detergency and excellent hydrotroping effects.
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Cirrasol™ PE113
PET/PEG copolymer which provides a protective guard on polyester and polyester-rich fabric blends to increase oil release during washing and prevent soil redeposition.

NatraSense™ AG-810
100% bio-based alkyl polysaccharide designed to provide multiple benefits to a household and industrial and institutional (I&I) cleaning formulations.

NatSurf™ 125
Ethoxylated fatty alcohol that shows superior cleaning performance thanks to the short chain length of the linear fatty alcohol.

Synperonic™ NCA 810
Alcohol ethoxylate surfactant that combines excellent low foaming or defoaming performance with an impeccable environmental profile. Ideal for dishwash, rinse aid and hard surface cleaning...

Synperonic™ NCA 830
Alcohol ethoxylate surfactant that combines excellent low foaming or defoaming performance with an impeccable environmental profile. Ideal for dishwash, rinse aid and hard surface cleaning...

Synperonic™ NCA 850
Alcohol ethoxylate surfactant that combines excellent low foaming or defoaming performance with an impeccable environmental profile. Ideal for dishwash, rinse aid and hard surface cleaning...

Synperonic™ A7
Water soluble nonionic surfactant is an effective wetting agent and detergent, used widely in powder detergents and heavy duty liquids.
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Multitrope™ 1620
Alkyl polysaccharide which is a versatile surfactant and hydrotrope.
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Multitrope™ 1214
Biodegradable surfactant, based on the phosphate ester of a natural fatty acid used as a hydrotrope in household applications.
Our active ingredients for odour neutralisation deliver outstanding performance and are easy-to-use, meeting consumer demands.
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Forestall™
Odour neutraliser active against a wide range of malodours for use in air care applications.
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Zinador™ 22L
100% bio-based odour neutraliser that has proven to be effective against a broad range of household and industrial odours.

Zinador™ 35L
85% bio-based odour neutralising active with a significant increase in zinc level, proven to be effective against a broad range of odours.
Our lanolin products are capable of providing the perceivable skin care benefits required when skin/surface care and safety are critical.

Corona ™ 8
Commercial lanolin grade that is widely used as an emulsifier and emulsion stabiliser for W/O emulsions.

Corona ™ 9
Commercial lanolin grade that is widely used as an emulsifier and emulsion stabiliser for W/O emulsions.

Coronet™ Lanolin
Solid grade of lanolin that is a powerful W/O emulsifier and O/W co-emulsifier.

Fluilan™
Liquid lanolin or lanolin oil which delivers excellent moisturising and emolliency properties to the skin.

Medilan™
Medical grade lanolin which is an exceptional emollient delivering valuable skin care benefits for home care applications.

Solan™ 75/50
Ethoxylated (75) lanolin with emulsifying, solubilising and wetting properties.

Botanical extracts
Croda's botanical extracts can provide a unique opportunity to provide emotive concepts and claims and really boost the value of cleaning formulations.
Read moreOdour neutralisation
Easy to use and high performing odour neutralising active ingredients.
Read moreSpeciality surfactants
Our range of naturally derived surfactants provide excellent cleaning performance and soil removal, with wide formulation compatibilities, that are suitable for a range of household and industrial cleaning formulations, including concentrates.
Read more