The fabric and laundry care market has changed drastically in recent years, as consumers have started finding value in their purchases. Increasing preference for scented laundry care products, allergenic/green products and new product development is gaining consumer approval and driving the growth of the laundry care industry.
Washing and ironing are time consuming chores that form part of everyday life. Consumers are always on the lookout for better performance from their laundry care products, whilst making the tasks less time consuming. We are trying to relieve this headache by offering performance enhancing, functional ingredients. The recent success of the laundry additives segment has proven this shift in consumer demand. Our range of laundry ingredients can help bring attractive features such as softening through the wash, enhanced stain removal at cold wash temperatures or fabric protection to your products. Whether you’re interested in detergents, conditioners or pre-spotters, our products can help you to stand out in the market place.
Product finderView our range of fabric care products
Fabric detergents and additives
With the huge range of laundry care products available on the market, product differentiation can be a major challenge, but Croda is developing ingredients that can give you the edge. We have novel laundry ingredients which deliver market leading through-the-wash softening in liquid laundry detergents. This outstanding softening performance can be achieved whilst maintaining the necessary high levels of detergency, with no detrimental effect on either fabric re-wettability or greying.
The fine fabric laundry market is growing and our range of natural ingredients is helping meet the demand for products in this sector. We offer a range of proteins, derived from natural sources such as cotton, silk and cashmere, that are naturally substantive, thereby offering fabric protection. Additionally, the protein source presents the opportunity for evocative marketing label claims.
Delivering market-leading claims and tangible product benefits to consumers through the usage of laundry additives is a growing innovative development in the laundry care market. Our products can add performance boosting functionality to formulations and provide product differentiation on-pack.
Home Care product guide
Are you looking to extend the lifetime of your clothes?
Discover the benefits of adding Coltide™ Radiance to your fabric conditioner. Coltide Radiance is an innovative biopolymer with a modified backbone that provides increased substantivity to fabric and fibres.
- longer lasting colours;
- brighter whites - reduced greying on white fabrics;
- print protection;
- wrinkle reduction; and
- majority bio-based (50-95%).
With a history of expertise in fabric care and textile finishing, we can offer performance advantages to fabric conditioning and after care formulations. Functional ingredients have been created to suit consumer needs that enhance comfort in-wear, durability and strength properties of fibres and garments. Our products can provide garment protection to keep fabrics looking newer for longer.
Laundry is an experience for the senses, with feel and fragrance playing a large role in consumer choices. Clothes can’t just be clean, they need to smell clean, feel clean and look fresh and vibrant.
Interested in formulating?
View our functional ingredients for fabric and laundry care applications
Consumers are on the lookout for better performance from their laundry care products. Our functional ingredients add attractive features and aid product differentiation.
Our product range can provide proven benefits in conditioning and protecting fibres to add market differentiating claims to consumer products.
We are industry leaders in surfactant chemistry and are committed to the development of innovative technologies to meet consumer and industrial market needs.
We can help you deal with the many challenges faced when trying to tackle formulation stability and performance, as well as environmental concerns.
View our range of hydrotropes that can be used in fabric and laundry care applications.
View our range of solvents that can be used in fabric and laundry care applications.
Our novel products can significantly aid the removal of both household and industrial soils from a range of surface types.
Our active ingredients for odour neutralisation deliver outstanding performance and are easy-to-use, meeting consumer demands.
Our lanolin products are capable of providing the perceivable skin care benefits required when skin/surface care and safety are critical.
Croda's botanical extracts can provide a unique opportunity to provide emotive concepts and claims and really boost the value of cleaning formulations.Read more
Easy to use and high performing odour neutralising active ingredients.Read more
Our range of naturally derived surfactants provide excellent cleaning performance and soil removal, with wide formulation compatibilities, that are suitable for a range of household and industrial cleaning formulations, including concentrates.Read more