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The fabric and laundry care market has changed drastically in recent years, as consumers have started finding value in their purchases. Increasing preference for scented laundry care products, allergenic/green products and new product development is gaining consumer approval and driving the growth of the laundry care industry.
Enhanced Cleaning and Softening Power
Washing and ironing are time consuming chores that form part of everyday life. Consumers are always on the lookout for better performance from their laundry care products, whilst making the tasks less time consuming. We are trying to relieve this headache by offering performance enhancing, functional ingredients. The recent success of the laundry additives segment has proven this shift in consumer demand. Our range of laundry ingredients can help bring attractive features such as softening through the wash, enhanced stain removal at cold wash temperatures or fabric protection to your products. Whether you’re interested in detergents, conditioners or pre-spotters, our products can help you to stand out in the market place.
Laundry Detergents & Additives
With the huge range of laundry care products available on the market, product differentiation can be a major challenge, but Croda is developing ingredients that can give you the edge. We have novel laundry ingredients which deliver market leading through-the-wash softening in liquid laundry detergents. This outstanding softening performance can be achieved whilst maintaining the necessary high levels of detergency, with no detrimental effect on either fabric re-wettability or greying.
The fine fabric laundry market is growing and our range of natural ingredients is helping meet the demand for products in this sector. We offer a range of proteins, derived from natural sources such as cotton, silk and cashmere, that are naturally substantive, thereby offering fabric protection. Additionally, the protein source presents the opportunity for evocative marketing label claims.
Delivering market-leading claims and tangible product benefits to consumers through the usage of laundry additives is a growing innovative development in the laundry care market. Our products can add performance boosting functionality to formulations and provide product differentiation on-pack.
Fabric Conditioners
Increasingly hectic lifestyles mean that consumers are looking for new ways to save time and effort around the home, with requirements for convenience, longevity of comfort in-wear and garment protection to keep fabrics looking newer for longer. With a history of expertise in fabric care and textile finishing, we can offer performance advantages to fabric conditioning and after care formulations. Functional ingredients have been created to suit consumer needs that enhance comfort in-wear, durability and strength properties of fibres and garments. With ironing regularly topping surveys of most disliked household chores, we can help to combat this with our ingredients that offer easy-ironing and fabric protection claims.
Laundry is an experience for the senses, with feel and fragrance playing a large role in consumer choices. Clothes can’t just be clean, they need to smell clean, feel clean and look fresh and vibrant. Bringing a touch of luxury to fabric conditioners is simple with our range of botanical extracts, as in addition to fragrance our botanicals bring extra marketing claims and a conceptual focus to fabric care products.
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Meeting Environmental Targets
Green can be different things to different people. For some, choice over raw material origin may be very important. For others, carbon emissions or water consumption may be much larger issues. A consensus has arisen through the use of techniques such as life cycle analysis that the in-use phase by consumers has the most impact and therefore most initiatives have looked at how to change consumer habits in order to meet environmental targets. Typically, improvements have been sought in areas such as:
• Concentration of formulations
• Reduction in wash temperatures
• Shorter wash cycles
• Reduced water usage
This clearly results in a number of new challenges for detergent systems as they need to work more quickly and efficiently with less thermal and mechanical energy. We have a number of ingredients that will help the performance of sustainable detergent systems and that also meet another desire for products to be derived from natural raw materials.
Consumers are on the lookout for better performance from their laundry care products. Our functional ingredients add attractive features and aid product differentiation.
Modified Biopolymer
Innovative biopolymer designed to protect garments and fabrics from damage colour loss and greying in both concentrated and diluted fabric.....
Hydrolysed wheat protein / silicone copolymer
Advanced copolymer of hydrolysed wheat protein and silicone providing total fabric care in laundry applications including wrinkle reduction.....
PET/PEG copolymer which provides a protective guard on polyester and polyester-rich fabric blends to increase oil release during washing and prevent.....
Fatty Amide
Novel through-the-wash softening additive for liquid laundry applications.
Our product range can provide proven benefits in conditioning and protecting fibres to add market differentiating claims to consumer products.
Hydrolysed wheat protein/polyvinylpyrrolidone copolymer
Copolymer of hydrolysed wheat protein and polyvinylpyrrolidinone designed to provide colour protection and garmet care in laundry applications
Hydrolysed cashmere keratin protein
Hydrolysed cashmere keratin protein that provides moisture regulation and conditioning in fabric care applications.
Hydrolysed cotton protein
Hydrolysed cotton protein that provides moisture regulation and conditioning in fabric care applications.
Hydrolysed silk protein
Hydrolysed silk protein that displays natural substantivity and excellent moisture retention properties for skin and fabric care applications.
Hydrolysed wheat protein
Hydrolysed wheat protein that gives enhanced moisture regulation and conditiing properties in both skin and fabric care applications.
Modified Biopolymer
Innovative biopolymer designed to protect garments and fabrics from damage colour loss and greying in both concentrated and diluted fabric.....
Hydrolysed wheat protein / silicone copolymer
Advanced copolymer of hydrolysed wheat protein and silicone providing total fabric care in laundry applications including wrinkle reduction.....
We are industry leaders in surfactant chemistry and are committed to the development of innovative technologies to meet consumer and industrial market needs.
100% bio-based alkyl polysaccharide designed to provide multiple benefits to a household and industrial and institutional (I&I) cleaning formulations.....
Ethoxylated fatty alcohol that shows superior cleaning performance thanks to the short chain length of the linear fatty alcohol.
We can help you deal with the many challenges faced when trying to tackle formulation stability and performance, as well as environmental concerns.
Biodegradable ethoxylated nonionic surfactant that is highly effective at forming O/W emulsions.
Macrogolglycerol Hydroxystearate PhEur; Polyoxyl 40 Hydrogentated Castor Oil NF (PEG 40 Hydrogenated Castor Oil)
An excellent fragrance solubiliser with a very low odour.
Ethoxy (29) castor oil
Naturally derived nonionic surfactant that provides emusifying and solubilising functionality.
Ethoxy (40) castor oil
Naturally derived nonionic surfactant that provides emusifying and solubilising functionality.
Naturally derived, ethoxylated fatty acid with good emulsifying properties.
Ceteth-20
Naturally derived ethoxylated fatty alcohol with good wetting and high foaming properties.
View our range of hydrotropes that can be used in fabric and laundry care applications.
Capryl Glucoside
Alkyl polysaccharide which is a versatile surfactant and hydrotrope.
Anionic Surfactant
Anionic surfactant which is an effective hydrotrope, compatible with a wide variety of surfactants.
Aliphatic Phosphate Ester
Biodegradable surfactant, based on the phosphate ester of a natural fatty acid used as a hydrotrope in household applications.
100% bio-based alkyl polysaccharide designed to provide multiple benefits to a household and industrial and institutional (I&I) cleaning formulations.....
View our range of solvents that can be used in fabric and laundry care applications.
High performance additive designed to significantly boost stain removal in laundry care products.
Our novel products can significantly aid the removal of both household and industrial soils from a range of surface types.
Proprietary Alkoxylate
Alcohol ethoxylate surfactant that combines excellent low foaming or defoaming performance with an impeccable environmental profile Ideal for.....
Proprietary Alkoxylate
Alcohol ethoxylate surfactant that combines excellent low foaming or defoaming performance with an impeccable environmental profile Ideal for.....
Proprietary Alkoxylate
Alcohol ethoxylate surfactant that combines excellent low foaming or defoaming performance with an impeccable environmental profile Ideal for.....
PET/PEG copolymer which provides a protective guard on polyester and polyester-rich fabric blends to increase oil release during washing and prevent.....
Proprietary product
Biodegradable anionicsurfactant blend, designed to be effective in thickening sodium hypochlorite bleach solutions.
Amphoteric surfactant that offers high detergency and excellent hydrotroping effects.
100% bio-based alkyl polysaccharide designed to provide multiple benefits to a household and industrial and institutional (I&I) cleaning formulations.....
Capryl Glucoside
Alkyl polysaccharide which is a versatile surfactant and hydrotrope.
Aliphatic Phosphate Ester
Biodegradable surfactant, based on the phosphate ester of a natural fatty acid used as a hydrotrope in household applications.
Ceteth-20
Naturally derived ethoxylated fatty alcohol with good wetting and high foaming properties.
Macrogol Lauryl Ether PhEur; Polyoxyl Lauryl Ether NF (PEG 23 Lauryl Ether)
Naturaly derived ethoxylated fatty alcohol with excellent detergency, wetting and antistatic properties.
Naturally derived ethoxylated fatty alcohol with good wetting and high foaming properties.
Natural fatty alcohol ethoxylate
Ethoxylated fatty alcohol that shows superior cleaning performance thanks to the short chain length of the linear fatty alcohol.
Water soluble nonionic surfactant is an effective wetting agent and detergent, used widely in powder detergents and heavy duty liquids.
Our active ingredients for odour neutralisation deliver outstanding performance and are easy-to-use, meeting consumer demands.
Odour neutraliser active against a wide range of malodours for use in air care applications.
100% bio-based odour neutraliser that has proven to be effective against a broad range of household and industrial odours.
Our lanolin products are capable of providing the perceivable skin care benefits required when skin/surface care and safety are critical.
Commercial lanolin grade that is widely used as an emulsifier and emulsion stabiliser for W/O emulsions.
Lanolin
Commercial lanolin grade that is widely used as an emulsifier and emulsion stabiliser for W/O emulsions.
Lanolin
Solid grade of lanolin that is a powerful W/O emulsifier and O/W co-emulsifier.
Lanolin Oil
Liquid lanolin or lanolin oil which delivers excellent moisturising and emolliency properties to the skin.
Anhydrous lanolin
Medical grade lanolin which is an exceptional emollient delivering valuable skin care benefits for home care applications.
PEG-75 Lanolin
Ethoxylated (75) lanolin with emulsifying, solubilising and wetting properties.
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