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HI&I and Nonwovens
HI&I and Nonwovens
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  1. Home
  2. Products & Applications
  3. Fabric & Laundry Care

Fabric & Laundry Care

The fabric and laundry care market has changed drastically in recent years, as consumers have started finding value in their purchases. Increasing preference for scented laundry care products, allergenic/green products and new product development is gaining consumer approval and driving the growth of the laundry care industry.

Enhanced Cleaning and Softening Power

Washing and ironing are time consuming chores that form part of everyday life. Consumers are always on the lookout for better performance from their laundry care products, whilst making the tasks less time consuming. We are trying to relieve this headache by offering performance enhancing, functional ingredients. The recent success of the laundry additives segment has proven this shift in consumer demand. Our range of laundry ingredients can help bring attractive features such as softening through the wash, enhanced stain removal at cold wash temperatures or fabric protection to your products. Whether you’re interested in detergents, conditioners or pre-spotters, our products can help you to stand out in the market place. 

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Laundry Detergents & Additives

With the huge range of laundry care products available on the market, product differentiation can be a major challenge, but Croda is developing ingredients that can give you the edge. We have novel laundry ingredients which deliver market leading through-the-wash softening in liquid laundry detergents. This outstanding softening performance can be achieved whilst maintaining the necessary high levels of detergency, with no detrimental effect on either fabric re-wettability or greying.

The fine fabric laundry market is growing and our range of natural ingredients is helping meet the demand for products in this sector. We offer a range of proteins, derived from natural sources such as cotton, silk and cashmere, that are naturally substantive, thereby offering fabric protection. Additionally, the protein source presents the opportunity for evocative marketing label claims.

Delivering market-leading claims and tangible product benefits to consumers through the usage of laundry additives is a growing innovative development in the laundry care market. Our products can add performance boosting functionality to formulations and provide product differentiation on-pack.

Clean towels being removed from a washing machine

Fabric Conditioners

Increasingly hectic lifestyles mean that consumers are looking for new ways to save time and effort around the home, with requirements for convenience, longevity of comfort in-wear and garment protection to keep fabrics looking newer for longer. With a history of expertise in fabric care and textile finishing, we can offer performance advantages to fabric conditioning and after care formulations. Functional ingredients have been created to suit consumer needs that enhance comfort in-wear, durability and strength properties of fibres and garments. With ironing regularly topping surveys of most disliked household chores, we can help to combat this with our ingredients that offer easy-ironing and fabric protection claims. 

Laundry is an experience for the senses, with feel and fragrance playing a large role in consumer choices. Clothes can’t just be clean, they need to smell clean, feel clean and look fresh and vibrant. Bringing a touch of luxury to fabric conditioners is simple with our range of botanical extracts, as in addition to fragrance our botanicals bring extra marketing claims and a conceptual focus to fabric care products. 

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Meeting Environmental Targets 

Green can be different things to different people. For some, choice over raw material origin may be very important. For others, carbon emissions or water consumption may be much larger issues. A consensus has arisen through the use of techniques such as life cycle analysis that the in-use phase by consumers has the most impact and therefore most initiatives have looked at how to change consumer habits in order to meet environmental targets. Typically, improvements have been sought in areas such as:

• Concentration of formulations
• Reduction in wash temperatures 
• Shorter wash cycles
• Reduced water usage

This clearly results in a number of new challenges for detergent systems as they need to work more quickly and efficiently with less thermal and mechanical energy. We have a number of ingredients that will help the performance of sustainable detergent systems and that also meet another desire for products to be derived from natural raw materials.

View Our Functional Ingredients for Fabric & Laundry Care Applications

  • Fabric Protection and Conditioning
  • Speciality Proteins and Protein Derivatives
  • Surfactants
  • Emulsification and Solubilisation
  • Hydrotropes
  • Solvents
  • Wetting Agents
  • Odour Neutralisation
  • Lanolin and Derivatives

Fabric Protection and Conditioning

Consumers are on the lookout for better performance from their laundry care products. Our functional ingredients add attractive features and aid product differentiation.

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Coltide™ Radiance

Modified Biopolymer

Innovative biopolymer designed to protect garments and fabrics from damage colour loss and greying in both concentrated and diluted fabric.....

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Coltide™ HSi

Hydrolysed wheat protein / silicone copolymer

Advanced copolymer of hydrolysed wheat protein and silicone providing total fabric care in laundry applications including wrinkle reduction.....

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Cirrasol™ PE113

PET/PEG copolymer which provides a protective guard on polyester and polyester-rich fabric blends to increase oil release during washing and prevent.....

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Cirrasol™ ST Ultra

Fatty Amide

Novel through-the-wash softening additive for liquid laundry applications.

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Speciality Proteins and Protein Derivatives

Our product range can provide proven benefits in conditioning and protecting fibres to add market differentiating claims to consumer products.

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Coltide™ HPVP

Hydrolysed wheat protein/polyvinylpyrrolidone copolymer

Copolymer of hydrolysed wheat protein and polyvinylpyrrolidinone designed to provide colour protection and garmet care in laundry applications

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Coltide™ Cashmere

Hydrolysed cashmere keratin protein

Hydrolysed cashmere keratin protein that provides moisture regulation and conditioning in fabric care applications.

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Coltide™ Cotton

Hydrolysed cotton protein

Hydrolysed cotton protein that provides moisture regulation and conditioning in fabric care applications.

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Coltide™ Silk

Hydrolysed silk protein

Hydrolysed silk protein that displays natural substantivity and excellent moisture retention properties for skin and fabric care applications.

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Coltide™ H (Wheat)

Hydrolysed wheat protein

Hydrolysed wheat protein that gives enhanced moisture regulation and conditiing properties in both skin and fabric care applications.

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Coltide™ Radiance

Modified Biopolymer

Innovative biopolymer designed to protect garments and fabrics from damage colour loss and greying in both concentrated and diluted fabric.....

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Coltide™ HSi

Hydrolysed wheat protein / silicone copolymer

Advanced copolymer of hydrolysed wheat protein and silicone providing total fabric care in laundry applications including wrinkle reduction.....

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Surfactants

We are industry leaders in surfactant chemistry and are committed to the development of innovative technologies to meet consumer and industrial market needs.

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NatraSense™ AG-810

100% bio-based alkyl polysaccharide designed to provide multiple benefits to a household and industrial and institutional (I&I) cleaning formulations.....

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NatSurf™ 265

Ethoxylated fatty alcohol that shows superior cleaning performance thanks to the short chain length of the linear fatty alcohol.

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Emulsification and Solubilisation

We can help you deal with the many challenges faced when trying to tackle formulation stability and performance, as well as environmental concerns.

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Tween™ 20

Biodegradable ethoxylated nonionic surfactant that is highly effective at forming O/W emulsions.

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Croduret™ 40

Macrogolglycerol Hydroxystearate PhEur; Polyoxyl 40 Hydrogentated Castor Oil NF (PEG 40 Hydrogenated Castor Oil)

An excellent fragrance solubiliser with a very low odour.

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Etocas™ 29

Ethoxy (29) castor oil

Naturally derived nonionic surfactant that provides emusifying and solubilising functionality.

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Etocas™ 40

Ethoxy (40) castor oil

Naturally derived nonionic surfactant that provides emusifying and solubilising functionality.

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Myrj™ S20

Naturally derived, ethoxylated fatty acid with good emulsifying properties.

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Brij™ C20

Ceteth-20

Naturally derived ethoxylated fatty alcohol with good wetting and high foaming properties.

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Hydrotropes

View our range of hydrotropes that can be used in fabric and laundry care applications.

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Multitrope™ 1620

Capryl Glucoside

Alkyl polysaccharide which is a versatile surfactant and hydrotrope.

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Multitrope™ 810

Anionic Surfactant

Anionic surfactant which is an effective hydrotrope, compatible with a wide variety of surfactants.

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Multitrope™ 1214

Aliphatic Phosphate Ester

Biodegradable surfactant, based on the phosphate ester of a natural fatty acid used as a hydrotrope in household applications.

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NatraSense™ AG-810

100% bio-based alkyl polysaccharide designed to provide multiple benefits to a household and industrial and institutional (I&I) cleaning formulations.....

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Solvents

View our range of solvents that can be used in fabric and laundry care applications.

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Cirrasol™ Expel

High performance additive designed to significantly boost stain removal in laundry care products.

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Wetting Agents

Our novel products can significantly aid the removal of both household and industrial soils from a range of surface types.

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Synperonic™ NCA 810

Proprietary Alkoxylate

Alcohol ethoxylate surfactant that combines excellent low foaming or defoaming performance with an impeccable environmental profile Ideal for.....

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Synperonic™ NCA 830

Proprietary Alkoxylate

Alcohol ethoxylate surfactant that combines excellent low foaming or defoaming performance with an impeccable environmental profile Ideal for.....

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Synperonic™ NCA 850

Proprietary Alkoxylate

Alcohol ethoxylate surfactant that combines excellent low foaming or defoaming performance with an impeccable environmental profile Ideal for.....

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Cirrasol™ PE113

PET/PEG copolymer which provides a protective guard on polyester and polyester-rich fabric blends to increase oil release during washing and prevent.....

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Crodasinic™ HT

Proprietary product

Biodegradable anionicsurfactant blend, designed to be effective in thickening sodium hypochlorite bleach solutions.

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Crodateric™ LIDP

Amphoteric surfactant that offers high detergency and excellent hydrotroping effects.

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NatraSense™ AG-810

100% bio-based alkyl polysaccharide designed to provide multiple benefits to a household and industrial and institutional (I&I) cleaning formulations.....

View product details

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Multitrope™ 1620

Capryl Glucoside

Alkyl polysaccharide which is a versatile surfactant and hydrotrope.

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Multitrope™ 1214

Aliphatic Phosphate Ester

Biodegradable surfactant, based on the phosphate ester of a natural fatty acid used as a hydrotrope in household applications.

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Brij™ C20

Ceteth-20

Naturally derived ethoxylated fatty alcohol with good wetting and high foaming properties.

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Brij™ L23

Macrogol Lauryl Ether PhEur; Polyoxyl Lauryl Ether NF (PEG 23 Lauryl Ether)

Naturaly derived ethoxylated fatty alcohol with excellent detergency, wetting and antistatic properties.

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Brij™ S100

Naturally derived ethoxylated fatty alcohol with good wetting and high foaming properties.

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NatSurf™ 125

Natural fatty alcohol ethoxylate

Ethoxylated fatty alcohol that shows superior cleaning performance thanks to the short chain length of the linear fatty alcohol.

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Synperonic™ A7

Water soluble nonionic surfactant is an effective wetting agent and detergent, used widely in powder detergents and heavy duty liquids.

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Odour Neutralisation

Our active ingredients for odour neutralisation deliver outstanding performance and are easy-to-use, meeting consumer demands.

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Forestall™

Odour neutraliser active against a wide range of malodours for use in air care applications.

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Zinador™ 22L

100% bio-based odour neutraliser that has proven to be effective against a broad range of household and industrial odours.

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Lanolin and Derivatives

Our lanolin products are capable of providing the perceivable skin care benefits required when skin/surface care and safety are critical.

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Corona ™ 8

Commercial lanolin grade that is widely used as an emulsifier and emulsion stabiliser for W/O emulsions.

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Corona ™ 9

Lanolin

Commercial lanolin grade that is widely used as an emulsifier and emulsion stabiliser for W/O emulsions.

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Coronet™ Lanolin

Lanolin

Solid grade of lanolin that is a powerful W/O emulsifier and O/W co-emulsifier.

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Fluilan™

Lanolin Oil

Liquid lanolin or lanolin oil which delivers excellent moisturising and emolliency properties to the skin.

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Medilan™

Anhydrous lanolin

Medical grade lanolin which is an exceptional emollient delivering valuable skin care benefits for home care applications.

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Solan™ 75/50

PEG-75 Lanolin

Ethoxylated (75) lanolin with emulsifying, solubilising and wetting properties.

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Botanical Extracts

Botanical Extracts

Our huge range of botanical extracts can offer formulators the unique opportunity to create high impact formulations, by adding natural ingredients to provide market-leading concepts and claims.

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Discovery Zone

Discovery Zone

Discover our product functions and technology platforms, or learn about Croda's sustainability offering and regulatory updates. Find events that we are attending and how we can help you innovate faster to meet market demands.

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Speciality Proteins

Speciality Proteins

Proteins and their derivatives play a major role in providing proven benefits in conditioning and protecting fibres. Our product range can add market differentiating claims and concepts to consumer products.

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HI&I and Nonwovens

We are a leading supplier of innovative and sustainable ingredients for the Household, Industrial & Institutional cleaning and Nonwovens industries. Our performance enhancing ingredients and application expertise can help to optimise product efficiency, add market-leading claims and improve the overall environmental profile of a wide range of formulations.

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