Coltide™ ProLong - new launch for protecting the longevity of fibres
We are excited to share Croda’s latest launch into the fabric care category. Coltide ProLong is a new 99.4% plant-based, silicone-free, quat-free, biodegradable, and non-aquatoxic additive for fabric care, delivering strong performance in protecting garments against colour loss and fibre damage from both fabric conditioners and detergents.
Coltide ProLong naturally prolongs the lifespan of clothes, allowing consumers to keep clothes for longer.
Speakers
EMEA Home Care and Hair Care Marketing Manager at Croda, Aude Lemoine-Dessaint is a chemical engineer with a specialisation in formulations, educated at INSA Rouen. She also holds a Master’s in International Marketing of Cosmetics and Fragrances from a program with ISIPCA, ESSEC, and the University of Saint-Quentin-en-Yvelines.
With 10 years of experience in the cosmetics industry and five years in product and marketing management, she combines a passion for science with a drive to understand and anticipate market trends. Leveraging her expertise, she leads innovation initiatives and creates content showcasing how Croda’s home care solutions address evolving consumer needs.
Title:Coltide™ ProLong - new launch for protecting the longevity of fibres
Date:15/04/25, 11:00 BST
Duration:1 hour
Available On Demand