Coltide™ ProLong - new launch for protecting the longevity of fibres
We are excited to share Croda’s latest launch into the fabric care category. Coltide ProLong is a new 99.4% plant-based, silicone-free, quat-free, biodegradable, and non-aquatoxic additive for fabric care, delivering strong performance in protecting garments against colour loss and fibre damage from both fabric conditioners and detergents.
Coltide ProLong naturally prolongs the lifespan of clothes, allowing consumers to keep clothes for longer.
Speakers
Aude Lemoine-Dessaint
Marketing Manager - Hair Care and Home Care EMEA
EMEA Hair Care Marketing Manager at Croda, Aude Lemoine-Dessaint is a chemical engineer with a specialisation in formulations, educated at INSA Rouen. She also holds a Master’s in International Marketing of Cosmetics and Fragrances from a program with ISIPCA, ESSEC, and the University of Saint-Quentin-en-Yvelines.
With 10 years of experience in the cosmetics industry and five years in product and marketing management, she combines a passion for beauty and science with a drive to understand and anticipate market trends. Leveraging her expertise, she leads innovation initiatives and creates content showcasing how Croda’s beauty solutions address evolving consumer needs.
With 10 years of experience in the cosmetics industry and five years in product and marketing management, she combines a passion for beauty and science with a drive to understand and anticipate market trends. Leveraging her expertise, she leads innovation initiatives and creates content showcasing how Croda’s beauty solutions address evolving consumer needs.
Overview
Title:Coltide™ ProLong - new launch for protecting the longevity of fibres
Date:15/04/25, 11:00 BST
Duration:1 hour
Available On Demand
You are well registered to our webinar on Coltide™ ProLong
Join us on a journey for innovation and sustainability in Home Care, with our new product offering a longer lifespan of clothes, allowing consumers to keep them for longer while always looking brilliant!