Odour Neutralisation

With the concept of a positive fragrance around the home permeating most household categories, air and fabric fresheners are leading the way in the market, with the introduction of alternative scents and delivery formats. This has influenced the development of freshener sprays, both aerosol and non-aerosol, air freshener gels or liquid wick-type products in order to provide longer-term odour neutralisation and make homes smell cleaner for longer.

New and Improved Technology for Effective Odour Neutralisation

Key to this product category is the use of active ingredients to add odour neutralisation claims on consumer products. The modern consumer demands effective removal of unwanted odours, rather than simply using fragrance to mask them. Forestall™ is a highly effective air and fabric deodoriser, capable of removing most common household odours. It is easy to formulate with, completely water soluble and can be used with or without fragrances.

Zinador™ 22L is a 100% bio-based odour neutraliser that has proven to be effective against a broad range of household and industrial odours. Independent testing by trained panellists has demonstrated the effectiveness of Zinador™ 22L against most common malodours. It requires no emulsifiers or chelators to formulate, making it cost effective and very easy-to-use.