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HI&I and Nonwovens
HI&I and Nonwovens
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  1. Home
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  4. Botanical Extracts

Botanical Extracts

The best-selling products are not only high-performance formulations, but they also have powerful marketing concepts and claims. The feelings that they deliver to consumers during the purchasing process and end-use make them successful. Botanical extracts can provide a unique opportunity to provide emotive concepts and claims and really boost the value of cleaning formulations.

Botanical extracts are used in the following applications:

Download our Botanicals for Home Care Brochure

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  • Fabric detergents
  • Fabric conditioners
  • Dishwash
  • Hard surface cleaning
  • Tissues & hygiene nonwovens
  • Air care

Crodarom Botanical Extracts

Crodarom, part of the Croda group, has many years of experience in botany and phytochemistry innovation. By combining this knowledge with insight into consumer market trends, we are constantly identifying new plants and active ingredients in order to create new concepts for our customers.

Candles and clean towels

Crodarom offers the product formulator a unique source of plant extracts and marketing information in order to assist with the creation of new products that have natural appeal.

We are constantly looking at how the world is changing in order to anticipate how consumers’ tastes and needs will evolve. Some examples of concepts meeting today’s demand:

  • Cleanliness – Purifying, Cleansing, Deodorising, Antibacterial
  • Freshness – Cleansing, Cooling, Invigorating, Degreasing
  • Exotic dreams – Delicacy, Vitality, Awakening, Exoticism
  • Shine – Brilliance, Cleanliness, Radiance, Perfection
  • Mildness – Sweetness, Softness, Cocooning, Hydrating
  • Protection – Resistance, Lustre, Repairing, Tolerance

Release your creativity!

Crodarom has a range of extraction techniques and plants from all over the world at your disposal. Be creative! We can tailor-make botanical extracts to meet your formulation needs, providing a great opportunity to propose new concepts to the market and make a high impact.

Air Care

Air Care

We drive innovation with novel delivery systems and odour neutralisers for Air Care applications. Our product range covers both active ingredients and formulation additives, in order to help you meet the demands of the dynamic air care market.

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Fabric & Laundry Care

Fabric & Laundry Care

Consumers are finding value in their laundry care products, with increasing preference for fragrance and format dominating new product development. Our functional ingredients add attractive claims and aid product differentiation.

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Sustainability Offering

Sustainability Offering

Our approach to sustainability evolves as the world around us changes, but it has always been and will remain embedded in our strategic thinking and a crucial part of how we add value for our customers.

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HI&I and Nonwovens

We are a leading supplier of innovative and sustainable ingredients for the Household, Industrial & Institutional cleaning and Nonwovens industries. Our performance enhancing ingredients and application expertise can help to optimise product efficiency, add market-leading claims and improve the overall environmental profile of a wide range of formulations.

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