A Natural World of Home Care
Croda Home Care

Air care

In recent years there has been an explosion in products offered into the air care market as new diffusers and other devices have driven interest in this sector. With such a wide variety of formats and fragrances on offer to consumers, where do you start?  Our range of air care products covers both active ingredients and formulating ingredients, helping you to meet the demands of today's dynamic air care market.

Active ingredients

The clean, minimalist vision of the modern household demands a clean and clear atmosphere.  With the use of Forestall, you can create air care products that help fulfil the vision.  Forestall is a fast and effective odour neutraliser, capable of removing most common household odours.  It is equally effective in either the presence or absence of fragrance and is easy to formulate.

Formulating ingredients

Fragrance fashion is constantly evolving as trends from the personal care sector filter through to the household market.  To meet the demand, fragrance formulators need to develop novel and creative solubilisation systems.  Croda’s Croduret, Etocas, Span & Tween ranges offer formulators a variety of technical options when developing new air care products.